Project title: Financial literacy campaign

Donor: USAID

General context:

Fnancial literacy ensures that the population make well informed financial decisions, which prevents crises and paves the ground for a robust and sustainable economic growth. The crucial importance to raise financial literacy of the population in Moldova is driven both by (i) specific constraints the country is facing are related to the mix between low living standards / low incomes  coupled with low level of financial knowledge (as evidenced by the most recent OECD study on financial literacy, as well as by (ii) opportunities that that 21st century is bringing and that could be tapped by Moldova, are related to the importance of promotion of financial inclusion in Moldova, both in terms of basic financial services (e.g. promotion of non-cash payments, insurance products (property, agriculture etc.) or financial investments (e.g. investments in T-bills), as well as in terms of financial innovations that are shaping at the global and regional levels (e.g. FinTech instruments, capital market investments etc.).

Objectives:

• Create awareness and educate consumers on access to financial services
• Help consumers understand financial concepts that will help them to manage their finances
• Increase financial inclusion of the population and increase non-cash payments.